How Revamp & Getner Group drove an 86% increase in Revenue for BudPop
Context
Budpop is a quality-first hemp producer and distributor that has been successful in raising a loyal fanbase around their product. One of the issues that prevented BudPop from reaching more customers came from high cart abandonment and under-filling retention flows. To improve this, BudPop partnered with our team at Revamp & Gerner Group to create edge retention strategies and create personalized email flows.
Our Partnership with Getner Group
Getner Group, an industry-leading, Klaviyo retention marketing agency, assisted in this transformation. By leveraging their specialized expertise in retention marketing, they equipped Revamp with the tools and methodologies necessary to scale customer retention initiatives with unprecedented efficiency and effectiveness.
The Problem
Budpop's retention strategy lacked personalization capabilities, preventing the delivery of targeted messages tailored to consumer needs and behaviors. This gap led to missed revenue opportunities. By collaborating with the Getner Group and Revamp to address this challenge, Budpop had the potential to significantly enhance engagement and drive higher customer lifetime value.
Even with a strong brand and loyal customers, BudPop struggled to keep potential buyers engaged. High cart abandonment and a lack of personalized communication meant we were missing chances to connect with our customers and leaving revenue on the table.
— Greg, GetnerGroup
Strategy
Within the first few days of partnering with BudPop, Revamp was able to seamlessly integrate with existing email flows.
By leveraging Revamp's ability to create individually customized emails, BudPop optimized its customer engagement strategy with:
- Location-Based Personalization—Using customer location data to reference popular smoking spots, fostering stronger brand-customer connections.
- Comprehensive Performance Testing – Conducting rigorous A/B testing across messaging, offers, block context, and subject lines to identify the highest-performing combinations and continuously refine flows.
Traditionally, BudPop would have needed to run multiple separate A/B tests to reach its audience effectively.
By partnering with Revamp, they streamlined their Klaviyo email flows, reducing unnecessary complexity while delivering hyper-personalized emails that drive higher engagement and conversions.
Results
Budpop’s partnership with Revamp and the Getner Group resulted in an 86% increase in revenue in just 25 days.
In 25 days, we achieved:
- Improved Checkout Recovery: More customers are returning to complete their purchases after abandoning their carts.
- Higher Browse Abandonment Conversions: Enhanced retargeting strategies are driving engagement and converting more browsing customers into buyers.
- Stronger Retention & Repeat Purchases: Personalized messaging is deepening customer relationships, leading to higher retention and increased repeat purchases.
With the right email strategy, BudPop not only improved key business metrics but also built a foundation for sustained growth, fostering deeper customer relationships and long-term brand loyalty.
High Converting Emails Made Easy
Through the strategic partnership between Revamp, Getner Group, and Budpop has successfully revolutionized its retention marketing approach.
Our implementation significantly expanded their capabilities, enhancing browse and cart abandonment flows while delivering measurable conversion improvements.
By integrating a proven welcome series and optimizing AI-driven technologies, Budpop now maximizes customer retention and lifetime value across all channels.
This collaboration demonstrates the power of modern precision marketing, delivering substantial gains in both revenue and customer loyalty.
We are excited to continue working with forward-thinking brands such as BudPop, who are implementing these strategies to position themselves to dramatically reduce cart abandonment rates.
